The Institute for Applied Creativity has been established to promote the study and application of creativity and innovative thinking across colleges and disciplines of Texas A&M University and throughout a network of corporate partners.

The synergy created by the Institute between schools, industry, non-profit entities, faculty and students goes beyone learning "how to learn" to creating new knowledge.

The Institute's research, instruction and outreach focuses on developing a science of creative learning and an understanding of techniques that unleash and exploit the resident, but hidden capabilities of the human mind to think creatively and provocatively.